Seven in 10 people surveyed by OMG installed an ad blocker immediately after hearing about it, 65 percent say they saw an improved user experience after using ad blockers, and 70 percent would recommend them to friends and family. There is some bad news for the advertising firms. Another 40 percent do not want to be "bombarded" with ads, and 30 percent want to block pre-roll ads that prevent access to content. Some 44 percent of those polled associate ad blocking mostly with blocking pop-up advertising.
That may sound bad, but there is good news for advertisers, believe it or not.Ī new report from Omnicom Media Group (via MediaPost) found many people who use ad blockers don’t dislike all advertising but rather a specific format: popups. Once people pick a browser, they are reluctant to move.Īs for ad blocking, 45 million people have installed one form or another on their desktops, according to eMarketer, and the number will reach 63 million by the end of the year and 77 million in 2017. For whatever reason, Microsoft just can't get any traction with Edge, and I suspect it's due to entrenched habits. Google Chrome remains the number one browser in the desktop world with a share of 50.95 percent, followed by Internet Explorer with 29.60 percent, Firefox at 8.12 percent and falling, and Edge at 5.09 percent, the same share it had in June. While Windows 10 has been a success, working its way onto 350 million devices in the first year of launch, it hasn't given Edge much for coattails. Monthly data from Net Applications shows Edge maintained its market share from June 2016, gaining no users, but without losing any either. There are a few other issues, so it is labeled a beta product. Most notably it is limited in the amount of space to store your filter subscriptions, so some users who are very aggressive in filtering ads might find that adding more than one or two subscriptions will not work. The folks at Adblock Plus noted in a blog post that the program is still in an early stage and has some issues and limitations.
Adblock Plus was one of the first, and why not since it's so popular. The selection is modest, but it should grow quickly.
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